Marketing and Content Creation Strategies with Katie DeMatteis
Katie DeMatteis is a dynamic marketing professional renowned for her expertise in crafting engaging narratives and utilizing digital tactics to boost brand visibility across various sectors. With almost ten years of experience, she has collaborated with a range of clients, from emerging startups to well-established corporations. Her proficiency encompasses content creation, brand development, and strategic campaign planning. Throughout her career, Katie has made significant contributions to numerous organizations, showcasing her leadership in thought leadership, sales enablement, email campaigns, and B2B marketing, excelling in roles such as consultant, content marketing manager, and head of marketing.
Here’s a glimpse of what you’ll learn:
Creative content strategy approaches
Overcoming fear of risk in creative content
Memorable brand activations and campaigns
In this episode…
In this episode of the Pixel Retentive Podcast, Carl hosts Katie DeMatteis, an expert in content marketing with over 11 years of experience in gaming, cybersecurity, and B2B tech. Discussing creative content strategy, highlighting the importance of testing unconventional ideas through A/B experiments. Katie addresses the fear of risk in creative content, advocating for starting small and validating ideas before scaling.
Resources Mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by Epic Made.
Epic Made creates memorable animation, digital art, and graphic design to elevate brands.
They are a collective of talented artists across a multitude of disciplines who can handle the creativity and communication of any project.
Epic Made has created commercials, key art, social content, and more for leading entertainment brands such as the SYFY Network and Nickelodeon.
To learn more, go to www.epic-made.com or send an email to hey@getepicmade.com.